RETAIL PACKAGING DESIGN

The design of a retail package influences the consumers buying decision when choosing one product over another.

It’s all about standing out and making an impression

Your brand and product only has a couple of seconds to stand out from the crowd. Go into your favourite grocery store and walk down the aisles, you will see how important the design, form and function of food packaging can be. Many consumers will focus on the features and benefits of a product, but the packaging plays a large role in attracting new customers and sales.

That’s why ignoring package design can often lose potential sales. Even if your end product is superior to your competition, your product will stay on the shelves when competing with products that have better packaging.

Graphic Structure can design packaging or labels for your products, that will enable them to stand out from your competitors.

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